Bringing agriculture back into balance

Grounded’s purpose is to make farming more profitable for producers in Africa and facilitate their transition to regenerative farming systems that create an abundance of life above and below the ground. We do this by actively taking positions across the value chain via the Grounded Investment Company, Grounded Ventures, Grounded Ingredients and our Regen Ag Facility.

We invest in African agri-processors for regenerative change. Grounded Investment Company is an impact investment cooperative that concentrates on a key leverage point in the food system: the processing industry. Grounded is the fund manager of the Grounded Investment Company and a strategic partner to portfolio companies.

We built agricultural companies from scratch, creating economic alternatives in depleted landscapes. Setting these companies up, has given us deep industry experience. Although we won’t be establishing any new ventures, the Honeybush Company and Simalaha Incubator Farm Company (IFC) remain a valuable part of our group. Grounded is a shareholder and strategic partner.

Grounded Ingredients bridges the gap between ethical brands and regenerative producers in Africa. We aggregate, distribute and sell a range of ingredients from companies within our group and third-party suppliers committed to regenerative farming. Grounded is a shareholder and strategic partner.

To enable farmers in our group to transition towards regenerative agriculture, we transfer technical regenerative knowledge through practical training and adaptive implementation. The Regen Ag Facility consists of grants, which can be used across the group, to subsidise these efforts.